WINEDEPOT establishes beachhead in New Zealand


WINEDEPOT expands internationally, establishing a beachhead in New Zealand 

The Company is pleased to report that WINEDEPOT has established its first presence outside of Australia, with the appointment of Ashton Ireland as Business Development / General Manager for WINEDEPOT in New Zealand. 

Digital Wines CEO Dean Taylor is excited about the bilateral opportunity that having a presence in New Zealand provides for the WINEDEPOT business. 

“Over the last few months we’ve been approached by an ever growing number of New Zealand wine producers, looking for an easier and more cost effective way to service customers in Australia without them needing to develop an active presence here. After all, Australia is one of their largest export markets.” 

“I’m pleased to announce that we have developed an import-export solution that allows the 500 or so New Zealand wineries to hold inventory here on consignment and take advantage of our integrated trading and logistics platform to service their direct-to-consumer and direct-to-trade orders. Similarly I see an enormous opportunity for Australian wineries to leverage our platform to service customers in New Zealand.” 

“Currently it costs at least AU$90 to ship a dozen bottles of wine between New Zealand and Australia. Using our platform, the shipping will be about AU$7.95 per case (to Australian metropolitan areas). At that price, which many wineries will happily absorb, I’m confident that we’ll see a trans-Tasman wine market open up with a rapidly growing base of direct-to-consumer orders. This will especially be the case if the borders reopen between the countries for tourism as our respective governments have been discussing.”