INSIGHTS

Originally an architect, Dean established Wine Ark in 2000 a climate-controlled storage business managing over $200m of wine around the country.

In 2003 he launched Wine Exchange an online wine trading platform and TheCellar Club an ultra premium wine club, which were acquired by Cellarmasters in 2009.

In 2010 he founded Cracka Wines a direct-to-consumer marketplace that became one of Australia’s top 50 online retailers. Catering for niche market segments, he also launched Winegrowers Direct and My Wine Guy, before merging those businesses with The Wine Society to form The Wine Collective.

Not one to sit on his laurels, he’s now running Wine Depot, a B2B wine trading & logistics platform acquired by DW8 in April 2019.

Named in 50 Stars of Wine and Top 50 People in Ecommerce, he’s highly regarded within the wine and online retail communities. His ventures have all been disruptive with a strong technology focus, putting him in an ideal position to lead DW8.

Meet the team